Book trailers:New marketing tool

From Alyssa Sanchez:

Our Sunday Visitor has recently incorporated book trailers into our marketing efforts. These videos are used to extend our outreach across different forms of media and help to offer potential readers an insightful look into the book.

We often use these videos our social media platform (check out a sample on the Author Toolkit Facebook page), as internet advertisements, and in our email promotions to our growing consumer list. From quick snippets of the author or other vivid imagery shot by our marketing team, each video can help better reflect the themes of each of our books.

You can view all our book trailers on our YouTube channel.

Have ideas for a trailer for your book? Let us know!

Alyssa Sanchezis a multimedia marketing specialist for OSV.

How to make a great promo video (it’s easier than you think).

The rear LCD display on a Flip Video camrea

The rear LCD display on a Flip Video camrea (Photo credit: Wikipedia)

A promo video is a great way to improve your online searchability, and it has the potential to go viral when it is shared and reshared via social media. But best of all, when viewers can see and hear your passion about your book, it can help drive sales.

Don’t have any experience doing a video? It’s much easier than you think!

You’re on camera! There are lots of options, none of which are expensive or difficult. Small “flip” style HD video cameras retail for under $100, and are very easy to use. Here’s one for just $89. But you don’t even have to go to that expense. You can use your built-in or separate webcam on your computer or laptop. You can even get a decent quality video with your smartphone or tablet. Continue reading