Did you know? Book sales benefit Catholics through the OSV Institute

logo_blackBy Jason Shanks, OSV Institute President

In 1915, the OSV Institute began as a way to reinvest money generated from publishing and printing activities back into the Church. As a good steward, OSV founder Father John Francis Noll felt that the money was not “his” and that all he had belonged to the service of the Church. Since then, countless parishes, dioceses and apostolates have benefited from his generosity.

Building on the legacy of Father Noll, in 1975, the OSV Institute officially received its name, as well as a more formalized program for the use of OSV’s funds. Since then, the organization’s main form of philanthropy has been distributing funds in the form of grants surrounding a broad set of criteria.

In May 2017, the board of OSV created and outlined a new vision for the future of the OSV Institute. This vision included going beyond grants to seed capital for new innovation, a greater alignment to OSV priorities, and a proactive approach to identifying needs and driving the priorities and projects of the Institute. Now, OSV Institute is able to maximize impact with the use of data and measurable outcomes, as well as the formation of think tanks and research-related initiatives. Unlike any other initiative in the Church today, OSV Institute has created a truly unique, innovative, strategic and forward-thinking approach that will drive the organization into the next hundred years. The three areas of special interest for funding are Unaffiliated Millennials, Hispanic Experience and Parent Project. Find out more at www.osvinstitute.com.

Anatomy of an Amazon book page.

amazon.com

amazon.com (Photo credit: soumit)

You made it to Amazon.com!

When your book is up on Amazon, it’s a wonderful thing! You feel like you’ve made the “big time” — and you have! It’s the biggest marketplace ever, and it’s tons of fun to think that someone could go online to buy a television, a pair of shoes, AND a great Catholic book, all in one sitting!

There’s lots to know about what goes into your Amazon product overview page, so let us pick it apart for you so you know what we do, what Amazon does, and what you can do to help sell more books!

  • We’ve got you “covered” — your book’s cover is submitted to Amazon by OSV prior to publication. At the same time, Continue reading

Setting up your Amazon author page in three easy steps.

Deutsch: Logo von Amazon.com

Deutsch: Logo von Amazon.com (Photo credit: Wikipedia)

You already know that setting up your Amazon author page is a great way to help readers find you and learn about your books. The information they find on the author page will help motivate more sales, and help build your platform.

But how do you do it? Here’s the easy 1 – 2- 3!

  1. Join up! Go to Author Central and click “Join Now.” If you already have a personal Amazon account you can sign in just like you’re signing into Amazon to shop. If you don’t have an existing Amazon account select “No, I am a new customer” and follow the prompts.
  2. Find your books. Enter the name your books are written under and a list of your books for sale on Amazon will pop up (if not you can search by ISBN or title). Continue reading

How to make a great promo video (it’s easier than you think).

The rear LCD display on a Flip Video camrea

The rear LCD display on a Flip Video camrea (Photo credit: Wikipedia)

A promo video is a great way to improve your online searchability, and it has the potential to go viral when it is shared and reshared via social media. But best of all, when viewers can see and hear your passion about your book, it can help drive sales.

Don’t have any experience doing a video? It’s much easier than you think!

You’re on camera! There are lots of options, none of which are expensive or difficult. Small “flip” style HD video cameras retail for under $100, and are very easy to use. Here’s one for just $89. But you don’t even have to go to that expense. You can use your built-in or separate webcam on your computer or laptop. You can even get a decent quality video with your smartphone or tablet. Continue reading

Welcome to the OSV Author Toolkit.

Regardless if you are publishing your first book, or your fiftieth book, we all want to get the word out and do everything we can to help promote sales. When the author, marketing, and editorial all work together, it greatly improves the success of book sales.

Our Sunday Visitor has created this toolkit to help provide you with our marketing processes, as well as to give you ideas, tips, tricks, and tutorials on the latest ways to improve the success of your book launch.