Book trailers:New marketing tool

From Alyssa Sanchez:

Our Sunday Visitor has recently incorporated book trailers into our marketing efforts. These videos are used to extend our outreach across different forms of media and help to offer potential readers an insightful look into the book.

We often use these videos our social media platform (check out a sample on the Author Toolkit Facebook page), as internet advertisements, and in our email promotions to our growing consumer list. From quick snippets of the author or other vivid imagery shot by our marketing team, each video can help better reflect the themes of each of our books.

You can view all our book trailers on our YouTube channel.

Have ideas for a trailer for your book? Let us know!

Alyssa Sanchezis a multimedia marketing specialist for OSV.

A social experiment – social media tips from authors

From TheWriteLife.com, here’s a nice article that includes author’s tips on using social media to sell more books. Here were some of my takeaways:

  • Do the stuff you like, don’t do the rest. If you hate LinkedIn but love Twitter, do that. If you can’t stand Facebook but love to blog, do that. If you love it you’ll keep it up and build your platform from there.
  • You don’t have to do them all. If you jump into 20 forms of social media, you run the risk of burning out and giving up.
  • Be yourself. ‘Nuf said.

Check out the advice from these authors and post your own tips and tricks in the comments!

St. Isidore, pray for us!