What’s swag? Merriam-Webster says it’s “Not just the swag that refers to free promotional items given to attendees, but also the swag that refers to stylish confidence. It’s likely that the sense of swag which means “loot” comes from a term thieves used to describe stolen goods.”
For authors, “swag” can mean anything from your book cover to bookmarks to free downloads.
In a guest post by Dawn Reno Langley on Jane Friedman’s blog, she writes:
Any kind of material used to market your book is considered swag—including little giveaway items that remind readers of your work. Book swag comes in many shapes and sizes, ranging from the basic paper bookmark to personalized bottles of expensive champagne. Some readers collect magnets that depict book cover art. Crafters design keychains featuring book covers or author photographs. Collectors treasure the subject-specific book swag, such as personalized candles, jewelry, or handbags.
In the OSV book world, swag can be your book cover used to tease readers on your author or Facebook page, or a webcast, or a freemium download of a sample chapter.
Dawn has GREAT advice and idea, so take a few minutes and read the entire post here.
If you want to talk swag with us, let us know!
Congrats to authors Mac Barron and Laura and Franco Fanucci!
Mac’s book, “Clueless in Galilee,” and Laura and Franco’s book, “Grieving Together,” arrived in the warehouse this week.
In “Clueless in Galilee” author Mac Barron assures us that Jesus loves us, even though we’re human. We know this, because the Bible says so. Over and over and over again. With its hilarious, sometimes irreverent, and always humble reflections, this book will make you laugh and help you look at the Bible — and yourself — in a whole new way.
“Grieving Together” is the book the Fanuccis had wished for after their miscarriage. Practical resources include Scripture, prayers, and official Catholic rites. It also speaks to the unique concerns of fathers, and includes many real-life stories from couples in many different circumstances.
On November 20, Woodeene Koenig-Bricker will present “Saintly Secrets.”
Father Mitch Pacwa will present “The Ever-Present God” on November 21.
“Media Matters” with Teresa Tomeo is scheduled for November 28.
Find all the webcasts, include a link to on-demand presentations, here.
Do you have an idea for a webcast based on your OSV book, or area of expertise? Just let us know. Email Tracy at email@example.com.
Everyone needs a little (writing) help sometime! Here’s a handy roundup of tools for you that are FREE!
If you’re an OSV author, you should have received the October edition of the enewsletter in your inbox yesterday. If you’re not an OSV author, but would like to get the monthly update, let us know and we can get you on the list for next time.
Misplaced your newsletter somewhere? No worries. View it online here.
One of our favorite writing/marketing consultant/bloggers, Jane Friedman, has an excellent email newsletter today, including a link to a “big list of free online courses for writers” from The Digital Reader. There’s other good stuff too, including something for type geeks, drumming cat lovers, and researchers. You can read the entire newsletter, with links, here.
The free courses include graphics stuff, marketing, writing, social media and more.
We love author webcasts! Have an idea for a webcast about your OSV book? Let us know — email webcast coordinator Tracy at firstname.lastname@example.org.
This week, OSV authors will be hosting (with help from Tracy) these webcasts:
For Those Who Grieve, by Jeannie Ewing: When you’re hurting from the aftermath of a loss, grief can be a difficult journey. Jeannie Ewing’s new book, For Those Who Grieve, offers prayers and reflections to use on your grieving journey. These small, but meaningful devotions offer you a way to be led by the Holy Spirit to hope and healing.
Lovely: How I Learned to Embrace the Body God Gave Me, by Amanda Martinez Beck. This webcasts details the author’s journey beginning with the challenges faced by overweight people in the Church and in the culture at large. Join us as author Amanda Martinez Beck talks about how she found a way through the teachings of the Catholic Church to be at peace with her body.
Grieving Together, by Laura and Franco Fanucci: Grieving Together is the book Laura and Franco Fanucci wished for after their miscarriage. Practical resources include Scripture, prayers, and official Catholic rites. It also speaks to the unique concerns of fathers, and includes many real-life stories from couples in many different circumstances.
Find more information, and sign up, for the webcasts here.