What’s swag? Merriam-Webster says it’s “Not just the swag that refers to free promotional items given to attendees, but also the swag that refers to stylish confidence. It’s likely that the sense of swag which means “loot” comes from a term thieves used to describe stolen goods.”
For authors, “swag” can mean anything from your book cover to bookmarks to free downloads.
In a guest post by Dawn Reno Langley on Jane Friedman’s blog, she writes:
Any kind of material used to market your book is considered swag—including little giveaway items that remind readers of your work. Book swag comes in many shapes and sizes, ranging from the basic paper bookmark to personalized bottles of expensive champagne. Some readers collect magnets that depict book cover art. Crafters design keychains featuring book covers or author photographs. Collectors treasure the subject-specific book swag, such as personalized candles, jewelry, or handbags.
In the OSV book world, swag can be your book cover used to tease readers on your author or Facebook page, or a webcast, or a freemium download of a sample chapter.
Dawn has GREAT advice and idea, so take a few minutes and read the entire post here.
If you want to talk swag with us, let us know!