Introducing freemiums

By Raven Johnson, consumer marketing specialist

freemiumsstackedlinesWhen OSV first started offering free downloads based on our books — which we call “freemiums” — the strategy was mainly focused on drawing in new book customers. As we learned from these first efforts, we were able to refine our offerings in a way that made a bigger impact on sales, while still acquiring new names for our consumer list.

Our new freemium model focuses on a “try it before you buy it” idea. We work with authors and members of our editorial and book acquisition teams to come up with extra content that we use to create our free downloads. Having these free options allows consumers to get a feel for what the book will be like before actually buying it. Offering something free also shows readers our priorities it really isn’t all about sales. It’s about helping people know, live and love their faith.

We promote all our freemiums to our growing consumer email list, and on our social media platforms. Freemiums are also a great tool for authors to use too! To check out all our free downloads, just click here.

Have an idea for a free download that goes along with your book? Just let us know! Email Polly at pking@osv.com.

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